The Pakistan women’s cricket team provided an unexpected spectacle during their recent match at the Dubai International Stadium. While the primary focus was on the Asia Cup standings, spectators quickly noticed that several players were wearing footwear from Virat Kohli’s personal One8 brand. This surprising choice of gear became an overnight sensation across social media platforms, sparking conversations about the intersection of rivalry and branding.
Social media was flooded with images of the shoes almost as soon as the players took the field, turning a standard group-stage fixture into one of the most discussed sporting moments of the week. Fans of both nations were quick to point out the irony of Pakistani athletes using equipment designed by India’s most iconic modern cricketer. However, the choice of footwear did not seem to hinder the team’s performance as they aimed to secure their spot in the next round.